Have you ever heard stories about legendary online entrepreneurs who hit it big once you have a #1 rank in many popular search engines like google? You almost certainly wondered what it would take so that you can reach that elusive #1 spot in the search engine result pages (SERPs). Search Engine Optimisation (SEO) plays an important role in making sure that your organization gets the ideal online search engine ranking, which can lead to increased sales for your online company.
Search engine marketing is the method of modifying website content and meta-information to boost the search engine ranking from the page. Meta-information includes certain HTML tags (title, heading, emphasized text, keyword and outline meta-tags), as well as the internal (links between pages on the same site) and external (links between pages on different sites) link structure of a website.
Impact of High Internet Search Engine Rank on Sales
Internet market research estimates that between 70% and 90% of online shoppers use search engines like yahoo to identify a specific product or service. Let’s examine factors that influence sales to find out how seo company marketing1on1 chesapeake can increase your revenues.
Three metrics must forecast online sales: the average ticket, the conversion rate, and the level of site traffic:
* The standard ticket is the amount of money spent by way of a customer with a typical transaction. Computer and electronics stores have high average tickets (hundreds or thousands of dollars), while bookstores have low average tickets (tens of dollars).
* Website traffic is measured by the amount of website visitors, typically expressed as the quantity of page views monthly.
* Conversion rates are the volume of sales divided by the number of page views per month, expressed as a percentage.
Let’s take a look at an example. The Best Taupe Widget (UTW) store posseses an average ticket of $25, a conversion rate of 2%, and gets 5,000 page views a month. The estimated monthly sales are $2,500 ($25 average ticket * .02 conversion rate expressed as being a decimal * 5,000 page views a month). Achieving a very high internet search engine rank will increase the number of page views, and therefore increase sales. In this particular example, if traffic doubles to 10,000 page views on a monthly basis, UTW’s monthly sales should (approximately) be used as well (to $5,000).
Keep in mind that a high internet search engine rank will develop a measurable rise in traffic only when there is significant marketplace interest in taupe widgets plus your website appears inside the first thirty search results.
However, seo is not really gonna produce measurable results if you have very little requirement for taupe widgets. The #1 spot searching engine result pages is not really particularly impressive only if 2 people hunt for “taupe widgets” every month.
Role of Keywords in Search Engine Optimization
Keywords are words or phrases users provide to browse engines to find information. Search engines examine page content to find out whether a unique page is relevant for the search word or phrase. Thus, effective keyword selection is amongst the cornerstones of seo.
Each keyword is described as supply (amount of google search result pages) and demand (amount of searches). The easiest way to boost search engine rank is always to select keywords which have favorable supply-demand characteristics; which is, ones having a relatively high demand plus a relatively low supply. It is a lot more tough to improve the major search engines position of a page on the high supply, competitive keyword.
Good keywords should be highly relevant to your products or services line, along with your type of business. A #1 rank for “navy widgets” is worthless if you sell taupe widgets exclusively. A possible customer will see your page, quickly learn that you don’t sell any navy widgets, and promptly go elsewhere. Ultimately, the conversion rate for irrelevant online search engine hits is not far from zero.
Choosing a set of target keywords is the first task in search engine optimisation. Another step is employing them in your body, title, headings, and meta-tags of any page.
Include the target keywords within the text of your page. Don’t go crazy, though — the keywords should fit smoothly to the surrounding text. Search engines use several methods to detect excessive keyword density, or too many keywords stuffed into minimal supporting text, and can reduce the rank accordingly. A page has way too many chespeake should they obstruct the general flow of your text on the page and appear to be glaringly out of place
The title tag should contain information that describes the page. Unless you operate a multi-national conglomerate that may be already a household name, your company’s name is not really a descriptive title. Most search engines like yahoo use the title tag since the first type of your listing in the major search engines result pages. Attempt to make your title tag say “click me” to some prospective customer. “Superior taupe widgets – 50% off daily” is a great page title, while “Ultimate Taupe Widgets, Inc.” will not be.
Incorporate keywords in to the headings on the page, in addition to into emphasized sections (bold or large text). Though search engines are de-emphasizing descriptive meta-tags, include keywords inside them nevertheless. The description meta-tag should have an accurate description of your own page, and also the keywords meta-tag should contain a set of keywords (separated by commas) that list key concepts mentioned in the page.