They claim that green will be the new black. But don’t for just a moment believe that finding color inspiration in general starts and ends together with the color green! Being enviromentally friendly definitely holds great potential, especially when you consider just how far this movement could go towards protecting nature and all its beauty. However the degree which color might be inspired by nature extends well beyond shades of green.
It’s diversity makes nature a continuous source of inspiration for new ideas and approaches to choosing color. Stop and think for a moment from the sheer assortment of natural landscapes which one can find around the world. Plateaus, valleys, cliffs, oceans, rivers, lakes, brooks, deserts, volcanic islands, botanical gardens, amusement parks, national and state parks, pastures, even a visit to your nearby farmer’s market are places with colors inspired by nature.
Usually nature’s hues don’t shock or invigorate. Instead, colors inspired by nature are comfy, inviting, and pleasing to the eye. Subconsciously, we expect naturally-occurring color combinations being this way because we’re accustomed to seeing those colors together either naturally or while using the Pantone Formula Guide. Think earth tone browns and shades of blue that remind us of your earth and sky.
Stretch your imagination and focus on the way color combinations seen in nature change with all the changing seasons. Picture a green tree-covered mountain range that turns into brilliant yet warm hues of gold, orange, and red during autumn. Or imagine a gently rolling hill overflowing with multi-colored wildflowers that turns 79dexrpky a satiny mound of snowy white throughout the winter.
Now take that same rolling hill filled with flowers and imagine the way changes not from season to season, but day by day. Picture in your head those vivid floral colors awash in shades of gray like a fierce thunderstorm approaches. See how even everyday variations in the weather can trigger new bursts of color inspiration?
The next time you’re attempting to find an ideal color combination for your fashion or graphic designs, a client’s brand, or the launch of any cool product that offers to save our planet, let nature inspire you. It’s everywhere you peer even though you’re placed in the midst a concrete jungle. Once you’ve found out that perfect nature-inspired scene, matching those colors is not hard making use of your Pantone color system!